CREATIVE DIRECTION VISUAL DESIGN Branding Production
Deliverables
Traveling Cantina Merch
Date
2022 - 2023
CANTINA PLANNING
The base Cantina was designed to fit within a 10' x 10' footprint.
In addition, we designed a Mini Cantina that could serve as a satellite bar, or travel independently to another event.
Merch and Giveaways
Take-homes
Our main asset was the Cantina, nearly unmissable even in the midst of a busy festival. With this in mind, we made our merch unmistakably Espolòn so people got excited when they spotted it.
CANTINA MERCH
Merch was mission-critical, and we devised many take-homes that would also be visible throughout the festivals the Cantina stopped at.
The Photo Booth
CRM and Data Capture
We wanted to get to know our customers! Festival-goers were given the opportunity to snap a photo in their colorful getups with their friends after a brief questionnaire. We wanted to create further engagement, so these photos were delivered directly to their phones, ready to share on social media alongside other images at any given tour stop.
